"using their language, the language they use every day, the language in which they think."David Ogilvy is someone who most certainly understood the concept of a buyer persona and the importance of developing them. Without taking the time to develop your buyer personas, you'll be stuck communicating your brand on a very general level; meaning, you won't be able to, "use their language," because you won't have a good idea of who they (your audience segments) really are.
In an effort to help you get off to a great start with your marketing in the new year, we’ve decided to share 5 important resolutions that even we ourselves here at Leadsius will be aiming to fulfill throughout 2015.
Whether you’re the SMB (small to medium sized business) “Jack of all trades,” or the enterprise level marketing exec, the following is sure to apply:
Leadsius - Best of Ask The Experts In this Podcast Leadsius experts get together to share their views on Marketing Automation, Real Time Marketing, Paid Advertising, Conversion Optimization, Content Marketing, Leadership, Competence and much more together with Stefan Jahge, Magnus Sandman and Lennart Svanberg from Leadsius. Our...