digital marketing Tag

01 Sep Future Marketers – Growth Hackers or Customer Heroes?

Growth Hacker or Customer Hero? What will be the one most important mission to accomplish for the future Marketer?

Is it even possible to argue that there will be one single task superior all others? I guess not, but there is obvious some skills will be more important than others. And it is up to you to make the choices along the way to where you want to be and how to define your future work.

What type of Marketer do you want to be?

As the field of Marketing is in constant change, Marketers has certainly the ability to adapt new trends to improve our work. The entrance of marketing technology is no exception and as the web is where it all happens, technology has become a very important part of our jobs. There is a big need to understand what it is all about, but does it mean we all need to learn code and manage several IT-platforms? Is our future success depending on how well we can set up technology to work for us? I think so, but I am not sure it means that we should define ourselves as Growth Hackers in the sense of more technical skilled persons, who actually can do a lot of coding. Or is it better to define our job as Digital Marketers? Of course, the title itself isn't that important, but how we learn to take advantage of the marketing technology available is. And it might be a good idea for every Marketer to decide on where you're aiming.

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03 May Why Inbound Marketing will change your sales?

 Why use inbound marketing

Welcome to this blog series about inbound marketing, here we will look at some important aspects to get things rolling. This is a six-step blog series that will help you to get started with inbound marketing. In the first post you will learn why you should consider inbound marketing and how it can change the way you sell and market your products and services.

Blog posts in the series:

  1. Why inbound marketing? (this post)
  2. How to drive traffic to my website?
  3. How to capture leads on my website?
  4. How to nurture leads from inbound marketing?
  5. How to close sales?
  6. How to sell more to existing customers?
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07 Jan How to get your Content Marketing leaving mainstream

Every single day the digital flood of content just keep on roll in in like never ending waves. It has come to a point where I am filtering and selecting what to read (or scan) in a very harsh way and unpredictable manors. Depending on how much time I have and in what mood I am, a lot of good content disappears just by an impatient click. I guess I miss out of a lot of good content, but it´s the only way to stay alive.

This is what you have to consider to stand out and perform! 

Content Marketing starts by being excellent

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21 Nov Dustin upgrades Marketing with Automation from Leadsius

Dustin is Swedens leading e-commerce company within IT and they are now growing their business to include solutions and service management. To success in this area they have decided to invest in a Marketing Automation platform from Leadsius.  Dustin has a history in being successful and...

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