Future of Marketing Tag

01 Sep Future Marketers – Growth Hackers or Customer Heroes?

Growth Hacker or Customer Hero? What will be the one most important mission to accomplish for the future Marketer?

Is it even possible to argue that there will be one single task superior all others? I guess not, but there is obvious some skills will be more important than others. And it is up to you to make the choices along the way to where you want to be and how to define your future work.

What type of Marketer do you want to be?

As the field of Marketing is in constant change, Marketers has certainly the ability to adapt new trends to improve our work. The entrance of marketing technology is no exception and as the web is where it all happens, technology has become a very important part of our jobs. There is a big need to understand what it is all about, but does it mean we all need to learn code and manage several IT-platforms? Is our future success depending on how well we can set up technology to work for us? I think so, but I am not sure it means that we should define ourselves as Growth Hackers in the sense of more technical skilled persons, who actually can do a lot of coding. Or is it better to define our job as Digital Marketers? Of course, the title itself isn't that important, but how we learn to take advantage of the marketing technology available is. And it might be a good idea for every Marketer to decide on where you're aiming.

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