Ask the User – Fredrik Gunnarsson CFO Brightvision about Marketing Automation

02 Oct Ask the User – Fredrik Gunnarsson CFO Brightvision about Marketing Automation

Fredrik Gunnarsson, CFO, Brightvision

Fredrik Gunnarsson is the CFO as well as a Marketing Specialist at Brightvision AB. Brightvision is a Certified Partner to Leadsius doing advanced Marketing Automation services to companies such as Samsung & Oracle. Fredrik has been responsible for running Leadsius Programs since Leadsius launch on December 6th 2012. In this Podcast Fredrik shares his experience of running multiple lead generation programs.  

The Challenges Fredrik share’s from running Marketing Programs are:
- Lacking of high data quality in your contact database
- You need to have done a great pre-work for the Marketing Program to become successful
- Too much optimism in the time needed before a Marketing Program can be launched.

 

Ask the User – Fredrik Gunnarsson from Brightvision about Marketing Automation