buyer persona 101

29 Apr SMB Buyer Persona 101

This past week here in Stockholm, some friends of mine over at Nordic Agency (they're our office neighbors) shared an excerpt from a memo regarding 10 writing tips from the infamous David Ogilvy, founder of Ogilvy & Mather, one of the world's largest and most successful marketing communications agencies. Ogilvy has widely been hailed as the, "The Father of Modern Advertising" and when it came to communication, he was a proponent of,
"using their language, the language they use every day, the language in which they think."
David Ogilvy is someone who most certainly understood the concept of a buyer persona and the importance of developing them. Without taking the time to develop your buyer personas, you'll be stuck communicating your brand on a very general level; meaning, you won't be able to, "use their language," because you won't have a good idea of who they (your audience segments) really are.
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Closing sales with marketing automation

09 Feb Closing Sales

Welcome to post #5 in our series of blog posts on inbound marketing that focuses on closing sales. Here are the topics we’ve covered so far, and a preview of the remaining ones:
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09 Dec New Year’s Resolutions for the Modern Marketer

In an effort to help you get off to a great start with your marketing in the new year, we’ve decided to share 5 important resolutions that even we ourselves here at Leadsius will be aiming to fulfill throughout 2015.

Whether you’re the SMB (small to medium sized business) “Jack of all trades,” or the enterprise level marketing exec, the following is sure to apply:

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