Industry: Automotive (Dealership/Service Center)
Number of Employees: 10-15
Location: Stockholm, Sweden
As of 2015, Desmo Center has been known as Sweden’s #1 reseller of Ducati motorcycles. In addition to leading the Nordics in sales & service of Ducati motorcycles, Desmo’s sister company, EB Auto, caters to the servicing of high-end supercars from renowned brands Ferrari, Porsche, Maserati & Lamborghini.
The driving factor behind their rise to becoming Sweden’s #1 dealership within their niche has been their focus on delivering a premium level of service and personal attention to each and every client.
By adopting Leadsius as well as our custom dealership module, Desmo Center has continued it’s tradition of breaking new ground in Sweden by being the first dealership to approach it’s marketing & communications in such a way.
The first step in implementing Leadsius is getting your tracking script running across your website. In this case, Desmo & EB have two separate accounts, one for each business.
Once the tracking script has been installed, Desmo & EB are able to capture information on what their leads are doing across their website as well as how their leads are engaging with their marketing. This is made possible thanks to Leadsius’ native website tracking capabilities.
Utilizing the basic core functionality of Leadsius, Desmo Center & EB Auto are now able to launch beautifully branded and mobile responsive newsletters & campaigns towards their audience.
In using Leadsius for email, dealerships are able to:
For a dealership, closing the loop between new sales and marketing can be a pain. Rather than using spreadsheets or constantly feeling like you’re shoveling while it’s snowing, sales staff can now simply enter new sales into this sales form from their phone or the computer or iPad in your showroom.
This sales form allows you to:
As with all service centers, it can be quite a challenge to keep track of walk-ins, known clients and the likes. Thanks to our newly designed service center module, all clientele are captured and stored in the marketing database to be included in future communications.
With this module, dealerships are able to:
Arguably the biggest draw to closing new sales is the ability to generate test drives. Ditch signed forms and piles of paperwork being logged into spreadsheets for effective web forms and custom designed landing pages that automate the manual labor.
Not only does this save you time, but it significantly boosts your appearance at events and the likes when you’re able to accept test drives via an iPhone, iPad or laptop.
With these test drives forms, you’re able to:
Moving forward with a system like this has been a learning process, but we're now able to proudly say we're the first dealership in Sweden who goes about business in this way. At the end of the day, we strive to go above and beyond for our clients and using Leadsius fits right into this philosophy for us.
Adi Ravid, CEO, Desmo Center & EB Auto