15 Dec Facebook Introduces Call-to-Action Buttons

Right before the weekend Facebook made an exciting little announcement: CTA buttons for your business’ page are on-the-way.

This feature isn’t available to everyone just yet, but it’s going to be rolling out in the US over the next few weeks and will be available worldwide come 2015.

This is how the Facebook Business Page Call-to-Action works

Page admins will have 7 pre-made CTA buttons to select from:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

The location of this CTA is fixed and will appear right beside the “like” button – both of which rest on top of your cover photo facebook cta button location

Tip: Make sure your cover photo doesn’t wash-out the call-to-action button, making it harder to see for your visitors.

The Dollar Shave Club, an online retailer, was given access to the beta version of this. If you’d like to see it for yourself how they used this feature, head on over to their facebook page.

After analyzing the results of a three-week test with this new CTA feature, Dollar Shave Club’s director of aquisition Brian Kim said:

Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club

Keep an eye on your Facebook page over the course of the next few weeks and if you’re outside the US, keep an eye heading into the new year. Once you have access to this feature, simply “link to any destination on or off Facebook that aligns with a business’s goals.”

Let us know what you think about this new feature: Will you be trying it out? Do you think it will have a noticeable effect on your business’ Facebook conversion rates?