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02 May How to Succeed with Paid Advertising by Mona Elesseily

MonaElesseilyIn our third podcast of the serie "Ask The Expert" Industry Expert Mona Elesseily answer's questions on how to succeed with Paid Advertising. The focus is on Google Adwords that is the most common used platform to advertise online.

Question: Why should you do Paid advertising, isn't Internet supposed to be free?

Answer: The main reason is that Google is promoting its paid Search Results more and more on the Search Result pages. This means that even if you are listed as #1 on the non paid  Search Results, the visibility of your pages can still be less than those that are paying to become listed. If you'd like your products to be listed in Google Search Results there's no option, Google now requires Merchants to pay.

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