29 Nov Want to succeed with Content Marketing – Think and act like a rock band
- What if you started to see your company as a rock band? And if you did, how would your marketing look like? Imagine your customers as your audience is how you get started with your Content Marketing.
I like marketing that gets into my nerves. Touches my feelings. And most importantly, talks to my heart and brain that if I choose this brand I’m the smartest person alive as it fits my life.
I think you all agree that marketing has a tendency to be boring, too pushy and not too fun. I also guess you have read articles and blog posts of how the role of marketers are changing. The marketers are becoming publisher of content instead of ad producers. What does this mean for everyone trying to get attention from prospects? The answer is; think and act like your favorite rock band!
Don´t waste your time in “old-school” manors where you spend a lot of time (and money) on segmentation, brand building, selecting target groups and trying to figure out which message you should use in your next campaign. Ok, some of you might say that this is still important and it is, I agree. As long as you do it on reliable data based on human behavior. If its not, don´t bother.
Content Marketing is the new Branding!
Everything you do and not do has impact on the perception of who you are right there and then. Right now. Tomorrow is another story. If you think that branding only can be done with big and loud ad campaigns, think again. Learn more why Content Marketing is the new Brand Building by this great blogpost from Copyblogger. http://bit.ly/NNX2e5.
Your marketing is all about being useful to your customers so they build your own community of people that follows you where ever you go. If you look upon your job as being an artist that always sees your customers as your audience then your job is going to be a lot more fun and much more creative.
As a Content marketer its your job to:
- Find your audience
- Attract them to your band
- Make them to want more from you
- Entertain your audience
- Make your customers into loyal fans that works for you
Customers will be your “brand builders” that keep on doing things for you just because they love your company. Act as a Rockband is exactly what you should do – nothing else! And what´s the thing they do that is so awesome? If you haven´t figured that out yet it´s all about making outstanding content that really do make a difference for those who believe in your passion and your engagement.
Marketers must become publishers and start producing content that their audiences crave for! Just like a rock band. There are more parables that actually could be really useful like how a band is set up and who is doing what in the band. Tune in your own marketing orchestra and find your sound and personality in the output. Just as a Rock Band.