12 Jan Why and how inbound marketing will change the way you sell
Welcome to this six-step blog series that will help you get started with inbound marketing.
This first blog post aims to help you understand why you need to consider inbound marketing and how it can change the way you sell and market your products and services.
Blog posts in the inbound marketing series:
- Why inbound marketing? (this post)
- How to drive website traffic?
- How to capture leads on your website?
- How to nurture leads from inbound marketing?
- How to close sales?
- How to sell more to existing customers?
Inbound marketing – what is it?
Inbound marketing is the marketing method that primarily focuses on helping companies get discovered by its targeted customers in a hassle-free way. In traditional marketing known as outbound marketing, companies find their customers. Inbound marketing enables companies be found by their customers.
Why inbound marketing?
The Internet has changed marketing from top to bottom. With buyers increasingly using the Internet to search for information and evaluate different options, sales staff get less time with customers. The result is that existing and prospective customers have much higher competence levels these days; they know their stuff.
With this changed customer behavior in mind, we’ve created a simple method to develop an inbound marketing plan. No advertising tricks or buzzwords.
Here is a visual of the five easy steps that serve as a framework for developing your inbound marketing plan based upon Leadsius’ own experience.
Now that you understand the importance of developing a structured and clear-cut inbound marketing plan, we can dig deeper into each step starting with the next blog post: How to drive website traffic? Coming shortly to the Leadsius blog.
In the meantime, read more about the five musts of inbound marketing in our free guide, Leadsius guide to inbound marketing.