03 May Why Inbound Marketing will change your sales?
Welcome to this blog series about inbound marketing, here we will look at some important aspects to get things rolling. This is a six-step blog series that will help you to get started with inbound marketing. In the first post you will learn why you should consider inbound marketing and how it can change the way you sell and market your products and services.
Blog posts in the series:
- Why inbound marketing? (this post)
- How to drive traffic to my website?
- How to capture leads on my website?
- How to nurture leads from inbound marketing?
- How to close sales?
- How to sell more to existing customers?
Why Inbound Marketing?
The Internet has changed marketing from top to bottom, there is something new each day. With buyers increasingly using the Internet to search for information and evaluate different options, sales staff get less time with customers. Existing and prospective customers have much higher competence levels these days. They know it all.
This blog series takes this changed customer behavior into thought and provides assistance to businesses looking for an easier method to develop an inbound marketing plan. No advertising tricks or buzzwords. Just five easy steps that serve as a framework for developing your inbound marketing plan based on Leadsius own experience.
Inbound marketing is the marketing method that primarily focuses on helping a business to get found by its targeted customers in a hassle free way. Contrary to the traditional marketing or known as outbound marketing through which businesses try to find their customers; inbound marketing helps a business to get found by its customers.
Now that you understand the importance of developing a structured and clear-cut inbound marketing plan, let’s dig a little deeper into each step. Read next blog post, in this series, about How to get website traffic.